As a digital advertising guru (yes, I am a guru) I am glad to hear
what I already knew: digital advertising is outpacing all other forms of
advertising. Now, I have some proof to show my clients. Yes, those
pesky clients are always so skeptical when you come to them with
something new. Trying to explain digital advertising to clients at times
made me feel like the first person to sell TV advertising.
Everything
has its season and it is a new season. Those who effectively utilize
digital advertising will reap great rewards. The cost? The cost is no
where near the cost of a monthly billboard on a highway, or commercials on
TV and radio and newspaper ads. One reason is because you can target
your market like no time in advertising history. Actually, my company uses hyper targeting methods. We actually profile your customers and clients using psychological methods.
(We have a real honest to goodness marketing psychologist.) Then after
researching your clients, we use hundreds, and depending on the customer
thousands, of keywords to target where they hang out. And remember,
these aren't random customers. They are people most likely to purchase or use your services.
We
then re-market to them by trailing them through their favorite sites on
the internet. You've experienced that yourself. You click on a website
that you saw on the sidebar of one of your favorite sites, let's say All
About Juicing. You take a gander of the website and then go on your
merry way. But the next day you notice that sales on juicers are popping
up on your news website. Then later you see the newest juicer again on
the entertainment site you view.Yes, that's re-marketing.
So, get ready for the next version of advertising models. Don't get left behind.
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