I have come across so many "entrepreneurs" who claim to be ready to start their business but when you tell them what it will require they balk at doing what is needed.
I tend to think of these people as over enthusiastic "hobbyists" and they end up spending a lot of money on useless tools with no return on their investment. Of course, I realize that YOU are not one of them. But let's look at some of the signs, shall we:
1. Have not determined what the product or service niche market is for their product or service. They are convinced that somebody will like what they are doing or selling, after all they do. And there has been no evaluation of their competition.
2. Didn't invest in a website because they don't understand how it works or just thinks it's a waste of time. OR...they get someone who doesn't know how to build websites to build theirs.
3. They spend money on an office and letterhead, but won't think about using money to develop marketing materials or business processes.
4. Won't network to get their name out there (which by the way is free).
5. Won't spend time or won't ask how to use social media. This goes back to marketing, but I had to say it again since so many people get hung up on this.
6. Won't seek out credible organizations that can provide information to help them get going.
So, if you are an entrepreneur, you have to develop a plan, follow the plan and evaluate the plan. You also have to have resources that will help you along the way. Get to know your business, product and service. Then RESEARCH what others are doing and have done to get their business going.
WARNING: As an entrepreneur myself I can tell you, don't buy anything until you have researched the product or how it works. I spent quite a few dollars on some things that were useless or did not provide what they said.
Here's a FREE resource. So click here for a free download of my Media Buying Guide.
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