How to Make Your Marketing Sexy

    

                     

I did an article on how marketers have really left the idea of the marketing plan out of the messages that they have been sending these days.  All the techniques such as SEO, digital marketing, social media and even blogging are just pieces to the marketing plan.  But the marketing plan is not as "sexy" as all these topics.  Just read "How to Make Sure Your Marketing is Really Sexy".

By the way, if you join the VIP Marketing Academy within the next two weeks, you will get a bonus gift of which is yet to be named.  Check back here and find out what it is.

Drive sales with your words

Getting the word out about your company can help drive sales.  You already know that.  But with the advent of the internet there are other options other than print advertising.  If you think just putting up a website and leaving it alone is good enough you're wrong, too.  Here are some things to think about:

1. First of all, YES, you need a website.  That is the basic online strategy.   (I'll tell you later about a company who has NO website).  By the way, what is it about entrepreneurs and small businesses who don't have one?  Ok, thats another blog.  Let's continue...

2. E-mail marketing. Stay connected with your customers.  If you are a part of my VIP Marketing Academy you get an email from me once per week, sometimes twice.  I personally think that is enough, unless you are promoting something special.  I personally think it shows you care about your clients/customers. Share some "special" information with them not given out to the masses.

3. Content distribution.  Everyone is saying that if you don't have any content out there you are missing out.  Content is basically articles about some aspect of your business. It positions you as an expert.  For, example, when I am finished with this blog, I could turn it into an article and submit it to SubmitYourArticles.com, EzineArticles.com or GoArticles.com. Not only are will the articles be listed in these directories, but they will distribute them to other social media sites --sometimes for a fee.  I currently have an article listed in SubmitYourArticles.com on the six tips of how to shine at expos and fairs (see earlier blog post).

4.  A blog. This is a blog.  I am authoring some information that will be picked up by search engines (I hope) and distributed throughout the world.  You don't have to be a member of my VIP Marketing Academy to see it.  But I will use it to promote my VIP Marketing Academy.

I'm only going to mention these four this time because I don't want you to get overwhelmed.  So, here is your homework:

You don't have to do all of these right away.  Choose TWO

1.  Think about what you would want to tell your customers on each of the platforms
2.  Decide how many times you want to send information out if you decide to do a blog, submit articles or do e-mailing.

HINT:  You don't have to write everything from scratch.  Once you get information about your product or service, you can re-purpose it and use it in all four categories.  If you are not a writer, then I suggest you get a content strategist to help you.  Or....you can e-mail us and we will walk you through it.

Bring in Customers with Sales Promotions

Beware of junky information

Let me tell you, "junky" is a nice term. I have been in a marketing/advertising reading and writing marathon for the last three weeks.  I've been in what I call the "vortex" of developing my presence on the web so that I can share information with you, my dear audience and followers.  

Most everyone who writes on the subject about building traffic to your website will tell you you have to have lots and lots of content (blogs, stories and photos about your product and services), get listed on lots of site directories and social media.

There are a lot people who will tell you that you can do this quickly and easily.  They may even charge for a single format that will do this.  From what I can see, it ain't so.  Not that there aren't ways to get some of it done through individual sites but in general, you have to take time and go out there an enter information yourself.

One of the sites for content contribution is SubmitYourArticle.com  This site will take your articles and blast it out to other content publishing websites worldwide.  What this does is builds traffic back to your website.  In the coming weeks, I will put together an e-book with everything I have learned and give it to you.

My goal is to provide you with great information that will help you develop your small business into a powerhouse.  Saying, that, I found a really great article for you to look at this week:

http://www.wix.com/blog/2013/11/how-to-make-sure-your-business-is-found-on-google/