Does Google own the entire internet? Some
people I know would say "yes". No matter what you think of
Google here is something every non-profit needs to know. If you have or are
involved with a non-profit Google will give you $10,000 per month of free
advertising! It could go up as high as
$30,000. To be eligible, you must be a 501(3) C.
Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. According to Google, the grants empower "nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages."
Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. According to Google, the grants empower "nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages."
It's HUGE! It
means you can get FREE advertising about your non-profit anywhere on the
internet that Google owns "space". And where is that? (Yeah, you can say they own the internet).
Why would you want to do advertising? Besides promoting your mission and
initiatives, you can also push people to your website where people can donate
to your organization. With Google Ads
you can target your audience by demographics so that you get in front of the
exact people that you want and need.
So, what is the catch? You have to manage the first $10,000 ($329 per day) really well. If you can prove you have good management of the tool, you will be eligible to expand your grant. In other words, you have to know how to use AdWords and understand the process of cost per click advertising.
• A $2.00 maximum cost-per-click (CPC)
• Only run keyword-targeted campaigns
• Only appear on Google search result pages
• Only run text ads
That might be tricky for most non-profits that don't have a full time person who can manage this for them. A good social media manager with Google experience or certification can help you with it. Or just drop me an email with Google Grants in the subject line and I can assist you.
So, what is the catch? You have to manage the first $10,000 ($329 per day) really well. If you can prove you have good management of the tool, you will be eligible to expand your grant. In other words, you have to know how to use AdWords and understand the process of cost per click advertising.
• A $2.00 maximum cost-per-click (CPC)
• Only run keyword-targeted campaigns
• Only appear on Google search result pages
• Only run text ads
That might be tricky for most non-profits that don't have a full time person who can manage this for them. A good social media manager with Google experience or certification can help you with it. Or just drop me an email with Google Grants in the subject line and I can assist you.
To find out more, just Google “Google Adwords
Grants for Non-profits”. They provide a
handy downloadable guide to assist you.
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Twitter. Karen Williams is president of Fluid Communications, a marketing
communications company in Northwest Indiana.
