It's time to advertise

I've run into so many business owners who have analysis paralysis. (I have fallen prey to this too). But at some point we have to stop analyzing and DO something.  We have to make a decision.  And as an entrepreneur, you know that not all decisions will be the golden one.  But sometimes you have to get going.

Advertising has to be done. So, in order to give you a chance to exhale and make the decision, I put together the e-book Media Buying Insider   It will be a FREE download available to my VIP Marketing Academy within the next week.  It describes some techniques you can use when buying media, what media is hot and what is not, and how to target your advertising to your niche market.  And it is written so everyone can understand it.  Here is an excerpt:

"What you want to do with your advertising is place it where YOUR customers ARE. Your customers are increasingly on the internet – either on the computer or on their smartphones. The best answer is to use small business advertising that only charges the owner when and if it works. There are several ways of doing this.  You may have heard of pay per click advertising.

Pay per click is available with numerous online merchant sites as well as hundreds of newspapers across the country and the globe. Simply put, a small business agrees to pay a specified amount to the publisher, or the merchant site, for each ad that entices a consumer to come to the small business site. The price paid is generally an amount that the small business owner has bid on. This means they have bid on keywords that describe their business.  More and more newspapers are offering this option as they struggle to maintain competitive online with eBay, Craigslist and other pure pay classified and marketplace sites."

Remember, digital advertising is here to stay!

If you are not a part of the VIP Marketing Academy, sign up at www.fluidcommunications.net