You've put months into having your trade show booth designed. Now
it's finished or very close. You walk around your new booth like a proud
parent when it suddenly dawns on you; you need promotional handouts to
go with it! Where to start, though?
The
key to a great promotional handout for a trade show event is that it
provides needed information about you and your business. But for it to
stick, in other words, not get thrown in the trash, it has to have
something a little more than just information.
One
of the very best ways to make sure your trade show booth handouts don't
get thrown away but will stick is to put an offer or coupon of some
kind on them. Coupons that a person can use after the trade show event
practically guarantee your handouts won't get thrown away. After all,
your customers will want to use the coupons!
Sweepstakes
and raffle offers also work well and assure your handouts will be read,
kept and, better yet, used. To get someone's attention these days
means you usually have to give them a little more than just information.
They want STUFF. And so having a simple sweepstakes or raffle offer
in your trade show booth handouts means that your handouts are more
likely to be read and held on to.
And here's a
great tip that many people forget. By using this sort of trade show
booth handout, you have the opportunity to gather names and addresses.
And it's so easy! You can use them for follow up using direct mail,
email newsletters and other marketing promotions long after the trade
show event is over.
So the last thing you
want to do is think a trade show booth event is all you have to do to
make a sale. Use a sticky handout that allows you to gather contact
information and by continually reaching out to those people who have
shown an interest in you, you'll ensure they show a return interest in
you!
Watch for my Promotions E-book this month!
Sign up for the VIP Marketing Academy at Fluidcommunications.net
No comments:
Post a Comment