"Bring in Customers with Winning Promotions" makes debut

I completed the Bring in Customers with Winning Promotions e-book.  While this e-book benefits my clients and readers, you have to understand that it is part of my marketing strategy, also.  You see, I want to provide content that is relevant for my clients.  After all, that is what my business is about -- providing marketing advice.  

Similar to you, I have to continue to produce while also marketing my other services.  Yes, it is very time consuming.  But as I say, if you don't do it, you won't have a business. It took well over 20 hours to research and write.  But as a business owner I have to "make the donuts".

Are you interested in creating content to distribute to your clients?  It is a good way to engage them and brand you as an expert in your field.  I will be doing a blog on that soon.

If you choose to get the e-book, I hope you find useful information in it. If you want an e-book that has promotion ideas, a handy 12- month listing of special days,  and events that you can use to develop your promotions, then this e-book is for you.  Also, I have examples and resources you can use.

Want to get it?  Click here

If you sign up for the VIP Marketing Academy, you will get a free download.

When will they learn?

When I was reading the link I have included below, it made me say "sho' you right!" It really hit home and says what I tell entrepreneurs and small businesses all the time: The money you pay someone to do what you are trying to do will actually bring in MORE money.  

And while the link speaks about a content strategist, it could very well speak about marketing specialists, website developer, social media specialist in general.  

The article just reminded me of a client that wanted to nickel and dime every little thing and then say, "I can do this myself". It's sad because they are doing it and they are in the same place they were in four months ago.

So, here is the link:

http://www.startupnation.com/grow-your-business/market-your-business/not-hire-content-strategists/

Get sticky with me

You've put months into having your trade show booth designed.  Now it's finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it!  Where to start, though?

The key to a great promotional handout for a trade show event is that it provides needed information about you and your business.  But for it to stick, in other words, not get thrown in the trash, it has to have something a little more than just information.

One of the very best ways to make sure your trade show booth handouts don't get thrown away but will stick is to put an offer or coupon of some kind on them.  Coupons that a person can use after the trade show event practically guarantee your handouts won't get thrown away.  After all, your customers will want to use the coupons!

Sweepstakes and raffle offers also work well and assure your handouts will be read, kept and, better yet, used.  To get someone's attention these days means you usually have to give them a little more than just information.  They want STUFF.  And so having a simple sweepstakes or raffle offer in your trade show booth handouts means that your handouts are more likely to be read and held on to.

And here's a great tip that many people forget.  By using this sort of trade show booth handout, you have the opportunity to gather names and addresses.  And it's so easy!  You can use them for follow up using direct mail, email newsletters and other marketing promotions long after the trade show event is over.  

So the last thing you want to do is think a trade show booth event is all you have to do to make a sale.  Use a sticky handout that allows you to gather contact information and by continually reaching out to those people who have shown an interest in you, you'll ensure they show a return interest in you!

Watch for my Promotions E-book this month! 

Sign up for the VIP Marketing Academy at Fluidcommunications.net