Create a dynamic online video with little or no money

Over the last five years, technology has made it very easy for entrepreneurs and small businesses to decrease the cost of  marketing their products and services. This is especially true about video. Now, with a little creativity and a few quick clicks of the mouse, you can create a  professional looking video that can be used in many venues and in many media outlets. Here are a few of my favorites:

Animoto 
Animoto is a subscription-based service The number of templates you can use is based on your basic or pro subscription. It's the easiest of the three programs listed here.  All you have to do is upload your favorite photographs.  The templates weave your photos through backgrounds -- from seasonal, romantic, business and techno.  There is a pretty extensive music library that you can use.  Or you can upload your own music.

Goanimate
Goanimate creates some really cool animated videos. It comes with ready-made templates or you can create your video from scratch. The program has a diverse number of characters. So many programs don't offer as many character options. A variety of backgrounds and extra "props" are also available to spice up the visual appeal.  It's a great program for a designer or marketing professional.

VideoMakerFX
I've done several videos using VideoMakerFX.  I have one on my website  It too, provides a sampling of templates but in animated slide presentation form.  Very limited on characters (although they will be adding more in the coming months), but you can mix and match slide templates, move them and re-color backgrounds and text. Much more fun than PowerPoint or Prezi.

Unlike the other two programs, no subscription is necessary -- just a one time very reasonable yearly fee that you can upgrade.  It only takes about an hour to learn and create a video.

While a good visual image always attracts attention, you still need to communicate to your niche with message development and good copywriting.  The combination of strong visuals and clear messaging will make your video awesome!

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