Get sticky with me

You've put months into having your trade show booth designed.  Now it's finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it!  Where to start, though?

The key to a great promotional handout for a trade show event is that it provides needed information about you and your business.  But for it to stick, in other words, not get thrown in the trash, it has to have something a little more than just information.

One of the very best ways to make sure your trade show booth handouts don't get thrown away but will stick is to put an offer or coupon of some kind on them.  Coupons that a person can use after the trade show event practically guarantee your handouts won't get thrown away.  After all, your customers will want to use the coupons!

Sweepstakes and raffle offers also work well and assure your handouts will be read, kept and, better yet, used.  To get someone's attention these days means you usually have to give them a little more than just information.  They want STUFF.  And so having a simple sweepstakes or raffle offer in your trade show booth handouts means that your handouts are more likely to be read and held on to.

And here's a great tip that many people forget.  By using this sort of trade show booth handout, you have the opportunity to gather names and addresses.  And it's so easy!  You can use them for follow up using direct mail, email newsletters and other marketing promotions long after the trade show event is over.  

So the last thing you want to do is think a trade show booth event is all you have to do to make a sale.  Use a sticky handout that allows you to gather contact information and by continually reaching out to those people who have shown an interest in you, you'll ensure they show a return interest in you!

Watch for my Promotions E-book this month! 

Sign up for the VIP Marketing Academy at Fluidcommunications.net

It's time to advertise

I've run into so many business owners who have analysis paralysis. (I have fallen prey to this too). But at some point we have to stop analyzing and DO something.  We have to make a decision.  And as an entrepreneur, you know that not all decisions will be the golden one.  But sometimes you have to get going.

Advertising has to be done. So, in order to give you a chance to exhale and make the decision, I put together the e-book Media Buying Insider   It will be a FREE download available to my VIP Marketing Academy within the next week.  It describes some techniques you can use when buying media, what media is hot and what is not, and how to target your advertising to your niche market.  And it is written so everyone can understand it.  Here is an excerpt:

"What you want to do with your advertising is place it where YOUR customers ARE. Your customers are increasingly on the internet – either on the computer or on their smartphones. The best answer is to use small business advertising that only charges the owner when and if it works. There are several ways of doing this.  You may have heard of pay per click advertising.

Pay per click is available with numerous online merchant sites as well as hundreds of newspapers across the country and the globe. Simply put, a small business agrees to pay a specified amount to the publisher, or the merchant site, for each ad that entices a consumer to come to the small business site. The price paid is generally an amount that the small business owner has bid on. This means they have bid on keywords that describe their business.  More and more newspapers are offering this option as they struggle to maintain competitive online with eBay, Craigslist and other pure pay classified and marketplace sites."

Remember, digital advertising is here to stay!

If you are not a part of the VIP Marketing Academy, sign up at www.fluidcommunications.net

My niche marketing video

I have been sending out some niche marketing tips to my mailing list over the last week or so.  But I have also been tweaking my social media sites, editing my landing page for my website and creating a fan page for Facebook when I realized that it IS overwhelming.  I know I have said it to you before -- in fact my website says it, but for those of you who don't like doing this type of stuff, I'm sorry.  Advertising, messaging, content creation is changing daily.  It is hard to keep up for people who make their living doing this type of work so I know it is hard for you.

I'll be coming out with some new downloads for you.  I hope they will help you get to where you need to go.  (And yes, I know the screen capture makes me look a little weird)

Take a look at my video where I have come to a conclusion about my business.  Although I was leaning in that direction anyway, I just confirmed it in my mind.

See you next time. 

Join the VIP Marketing Academy!